Our Vision and Purpose

Our Vision

Pave a path of financial independence for entrepreneurs around the world.

Our Purpose

Our team of Accounting Guides are a tool to educate and motivate business owners in financial literacy, business, and accounting practices.

Our Mission

GeneralCents Accounting is a team of degreed and certified Accounting Guides delivering first-class advisory and accounting services. 


We implement streamlined tools and processes that deliver easy to understand and relevant financial information. We encourage continuous education by our Accounting Guides to add value to our team and clients’ business. 


Accounting is more than debits and credits – we take a client focused approach that provides insight and organization to your financial data and business processes for you to save time and make more money!


Our Accounting Guides establish working partnerships with clients through effective communication that promotes innovation, teamwork, and trust. This approach gives clients a unique, yet uniform experience from their Accounting Guides!


Business and accounting should be fun! Our Accounting Guides have a passion and commitment toward service, integrity, and ensuring our clients meet their goals and financial dreams!